Projects Thegioiskinfood

Timeline: July - October 2024

Executed a comprehensive SEO strategy for the e-commerce site The Gioi Skinfood, achieving remarkable growth in just 3 months. The project centered on multi-channel content optimization and enhancing user experience through strategic On-page, Content Marketing, and Technical SEO initiatives.

Key Achievements:

• Organic Traffic: Achieved 94% of the target, demonstrating consistent month-over-month growth.

• Revenue (GMV): Delivered exceptional performance, exceeding the initial KPI by 34%.

• ROI: Significantly improved the traffic-to-revenue conversion rate.

Key Responsibilities:

• Website Structure Optimization: Enhanced On-page SEO across all product pages, category pages , and policy pages.

• Content Marketing: Developed a high-quality blog ecosystem; audited and optimized legacy content to recover and boost traffic.

• Multi-Platform SEO: Optimized YouTube videos and Pinterest images to diversify and expand organic traffic sources.

• Technical SEO: Conducted backlink audits, refined the internal linking structure, and implemented improvements for site speed and user experience (UX).

Projects Thiết bị hóa chất Văn Minh

Timeline: July - December 2024 (Initial Implementation)

Van Minh is a leading Vietnamese supplier of industrial chemicals, pure reagents, and laboratory equipment, with a network of international partners. The core challenge was to build a digital presence from the ground up in a highly specialized B2B sector, where target clients require deep technical information and a high degree of trust before making purchasing decisions.

Measurable Outcomes (After 1 Year of Implementation):

• Organic Traffic: Grew organic traffic from 0 to 31,000 clicks/month.

• Impressions: Achieved 828,984 impressions/month, exceeding the initial KPI by an astounding 20,724%.

• Clicks: Delivered 15,168 clicks/month, surpassing the 400-click target by 3,792%.

• CTR: Maintained a healthy CTR of 1.8-3.8%, indicating strong content-to-intent relevance.

Key Responsibilities:

• B2B Market Research: Conducted an in-depth analysis of the search behavior of corporate clients and engineers within the chemical and laboratory equipment industry.

• Authoritative Content Hub Development: Created a comprehensive ecosystem of technical content, including product specifications, applications, and user guides to establish topical authority.

• B2B Information Architecture: Restructured the website's navigation and internal linking to facilitate user journeys across a complex, multi-category product catalog.

• Technical SEO: Deployed advanced B2B product schema markup and implemented technical fixes to improve site crawlability and indexability.

• Technologies & Tools: Google Search Console, Google Analytics, Technical SEO Tools, Content Management System (CMS).

Projects SHeGAN

Timeline: August 2024 - May 2025

Founded by International Pageant Runner-up Thuy Van, SHeGAN is Vietnam's first "conscious and healing" vegan cosmetics brand. The primary challenge was to launch and scale a new Vietnamese brand in the fiercely competitive beauty market by building a powerful multi-channel growth strategy from the ground up.

Key Achievements (in 6 Months):

• Total Organic Traffic: Grew from 1,491 to 7,668 users/month (a 5x increase).

• Organic Search: Scaled to 6,745 users/month, establishing it as the primary traffic driver.

• Organic Social: Acquired 4,901 users/month, proving the effectiveness of the content marketing strategy.

• Organic Video: Successfully launched a new touchpoint, generating 716 users/month.

• KPI Performance: Met and exceeded the 7,644 traffic/month target, validating the strategy's success.

Key Responsibilities:

• SEO Content Strategy: Developed an educational blog platform focused on vegan beauty, natural ingredients, and personalized skincare routines to attract and nurture the target audience.

• Social Media Growth Hacking: Executed content optimization for TikTok, Instagram, and Facebook, using "conscious lifestyle" storytelling to generate viral organic reach.

• Video Marketing: Led the production of product tutorials, authentic reviews, and behind-the-scenes content to build trust and engagement.

• Technical SEO & UX: Optimized the e-commerce site structure, page load speed, and mobile experience to improve conversion rates.

• Technologies & Tools: Google Analytics 4, Social Media Analytics, SEO Tools, Content Management System (CMS).

Projects Kamito

Timeline: January 6, 2025 - July 6, 2025

Kamito, a Vietnamese sports brand with a "Vietnamese Brand - Japanese Quality" philosophy, sought to capture the emerging Pickleball market. The mission was to launch and establish their new Pickleball vertical as a primary growth channel through a comprehensive SEO strategy.

• Highlight: I executed a targeted SEO campaign that successfully positioned Kamito as the #1 online authority for Pickleball in Vietnam. The project transformed the new vertical into a major revenue driver by dominating high-value keywords and building a best-in-class educational content hub for the Vietnamese player community.

Measurable Outcomes (in 6 Months):

• Breakthrough Revenue Growth: Achieved a 430% increase in revenue from the Pickleball category, resulting in a 5x growth in website sales for this vertical.

• Traffic & Visibility Gains: Increased the Pickleball category's organic traffic by 37% and impressions by 34%.

• Keyword Dominance: Secured top rankings for a wide range of critical keywords:

  • TOP 1: "pickleball apparel", "pickleball doubles", "learn pickleball"

  • TOP 2-4: "pickleball court", "pickleball score", "pickleball tournament", "pickleball club"

  • TOP 7-10: Numerous keywords related to advanced techniques and specific products.

Key Responsibilities:

• Authoritative Content Hub Strategy: Developed and published 149 high-quality blog posts covering everything from basic rules to advanced tactics, catering to both beginners and seasoned players.

• Product SEO Optimization: Fully optimized all 28 Pickleball products and 7 categories with compelling meta tags and detailed product descriptions to drive a higher conversion rate.

• Building Market Authority: Strategically positioned Kamito as the most trustworthy source for Pickleball information in Vietnam through in-depth, educational content.

• Technical SEO Excellence: Ensured all content met the latest algorithm standards through a rigorous 3-step Quality Control (QC) process (Outline -> Draft -> Review) and meticulous fact-checking.

• Technologies & Tools: Google Analytics 4, Google Search Console, Haravan E-commerce Platform, SEO Content Tools.

Projects Khánh Vy Home

Khanh Vy Home is a premium distributor of luxury bathroom fixtures in Vietnam. The key business challenge was to reduce a heavy dependency on paid advertising and build a sustainable organic channel amidst fierce competition and low brand recognition. This required a dual focus on SEO, AI Search and a complete user experience overhaul.

• Highlight: I led a holistic strategy that combined technical SEO with a full UI/UX redesign, successfully transitioning Khanh Vy Home from an ad-reliant model to one with stable, organic growth. A critical component of this project was building a capable in-house team, where I designed and delivered an in-depth training program to ensure their long-term, independent success.

Measurable Outcomes (in 6 Months):

• Sustainable Traffic Growth: Increased average monthly sessions by 13.16%, from 73,531 to 83,208 sessions/month.

• Reduced Ad Dependency: Successfully shifted the traffic acquisition model from paid to organic, significantly lowering long-term marketing costs.

• Peak Performance Ahead of Schedule: Achieved a peak of 92,000 sessions in June, reaching the target 3 months earlier than projected.

Key Responsibilities:

1. SEO Strategy & Execution:

• Product-Focused SEO: Concentrated efforts on core, high-value product keywords like "TOTO toilets" and "TOTO showers" instead of diluting resources.

• Long-tail Keyword Strategy: Exploited high-intent, low-competition long-tail keywords to capture qualified traffic and increase the conversion rate.

• Evergreen Content Hub: Developed a knowledge base of timeless content on choosing, installing, and maintaining sanitary ware.

2. UI/UX Redesign & Platform Migration:

• Full Website Redesign: Designed complete UI/UX mockups for a seamless migration to the Haravan e-commerce platform.

• Conversion Rate Optimization (CRO): Streamlined the user journey and purchasing process to convert more visitors into customers.

• Mobile-First Design: Ensured a flawless and intuitive experience on all mobile devices.

3. Team Training & Capacity Building:

• Project Lead (PIC): Served as the Project In Charge, overseeing the entire SEO and content workflow from strategy to execution.

• In-house Team Training: Conducted comprehensive training for a 5+ person team on advanced SEO, content marketing, and quality control processes.

• Workflow Standardization: Established Standard Operating Procedures (SOPs) to empower the internal team for independent, high-quality execution post-project.

• Technologies & Tools: Google Analytics, Google Search Console, Haravan E-commerce Platform, SEO Tools, UI/UX Design Tools.

Projects FPT Medicare

• FPT Medicare is an e-commerce platform specializing in medical devices and equipment, with a key focus on blood glucose monitoring products. The project's primary challenge was to build a robust SEO foundation from scratch for a website that lacked fundamental optimizations. Key issues included missing product descriptions, non-standardized meta tags, an unclear content structure, and a critical lack of author credentials—a factor that severely undermines trust in the medical field.

• Strategic Approach & Methodology: My approach was uniquely tailored to the high standards of the medical e-commerce industry:

  • User Journey Mapping: I mapped the entire user journey to align content with distinct behavioral stages: from initial awareness and problem recognition, through in-depth research, to the final purchase decision.

  • Benchmarking Against Industry Leaders: I applied best practices adapted from top-tier health websites (e.g., Nha thuoc Long Chau, Walmart Health) to elevate the platform's user experience and credibility.

  • Google-Compliant Image Optimization: Executed a full optimization of all product images according to Google's guidelines, including square aspect ratios, JPG format, and descriptive, Vietnamese-language alt text.

  • Authority & Expertise Building (E-E-A-T): Established topical authority by developing comprehensive content clusters. I also implemented a rigorous professional review process for all medical content to build expertise and trust.

  • Content Audit & Remediation: Conducted a full-scale audit of all existing content, identifying substandard articles and implementing a clear action plan for improvement or removal.

Projects CQ Mart (SEO Consulting & Technical Optimization)

Timeline: June - August 2025

• Role: SEO Mentor & Technical Consultant

• Project Overview: CQ Mart operates two e-commerce sites in the highly seasonal mooncake market, competing directly with industry giants. The core challenge was to execute a rapid technical SEO overhaul before the Mid-Autumn Festival to capture high-volume traffic, while simultaneously resolving critical technical errors that severely hampered Google's indexability.

• Highlight: Acting as a strategic advisor and technical mentor for the in-house team, I guided CQ Mart to achieve significant keyword dominance for both websites. The project focused on fixing foundational technical issues and optimizing meta tags for thousands of URLs under an extremely tight deadline before the peak season.

Measurable Outcomes:

• Keyword Performance (57 Tracked Keywords):

  • TOP 1-3: Secured 8 keywords, including "casahana mooncake 2025" (TOP 1 for both sites), "brodard mooncake 2025" (TOP 3), and "bibica mooncake" (TOP 3).

  • TOP 4-10: Dominated rankings for premium brand keywords like Givral, Brodard, and Tai Thong.

  • Brand Dominance: Established search engine supremacy for high-end mooncake brands.

  • Competitive Win: Successfully outranked official brand websites and other major distributors for numerous key search terms.

• Technical SEO Execution (Across 2 Websites):

  • 1,500+ URLs Optimized: Overhauled meta titles and descriptions across both entire websites.

  • Indexability Resolved: Fixed critical pagination and redirect errors, leading to improved indexing rates.

  • Full Schema Implementation: Deployed comprehensive structured data (Organization, Breadcrumb, Product, Article).

Key Responsibilities:

1. Strategic Consulting & Planning:

• Seasonal SEO Strategy: Designed a time-sensitive SEO strategy tailored for seasonal products, optimizing resource allocation.

• Competitive Analysis: Analyzed 57 high-value keywords to build a competitive roadmap against market leaders.

• Dual-Site Management: Advised on a content and keyword allocation strategy to prevent cannibalization between the two sites.

2. Technical SEO Overhaul:

• Critical Issue Resolution: Fixed site-wide indexing errors related to pagination, HTTP→HTTPS redirects, and canonical tags.

• Meta Optimization at Scale:

  • Shortened 348 titles that were too long (>60 characters).

  • Rewrote 257 titles that were too short (<30 characters).

  • Revised 160 duplicate titles.

  • Optimized 1,230+ non-standard meta descriptions.

• Schema Markup Deployment: Implemented structured data for Organization, Breadcrumb, Product, and Article entities.

3. Team Mentoring & Quality Control:

• In-house Training: Mentored the CQ Mart team on SEO processes, keyword research, and content optimization.

• Quality Control Lead: Acted as the Project In Charge (PIC) for QC, ensuring all work met high standards and deadlines.

• Knowledge Transfer: Established standardized workflows to empower the team for independent execution in future seasons.

• Methodology:

  • Agile Approach: Executed in rapid 2-4 week sprints to meet the tight seasonal deadline.

  • Data-Driven Tactics: Tracked 57 keywords bi-weekly, adjusting strategy based on real-time ranking changes.

  • Batch Processing: Handled bulk URL optimizations by grouping issues, maximizing efficiency.